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Green Paint is Moore Than Just A Color.

September 3rd, 2009 . Posted in Environmentally Friendly Paint2 Comments »

Natura Paint By Benjamin Moore is the greenest paint in the world.  You don’t have to take my word for it.   Check out this blogger’s experience with Benjamin Moore’s Natura Paint.  If you are pregnant and have a nursery to paint this No VOC Natura paint is a must.  Gogreenstreet blog

2 Responses to “Green Paint is Moore Than Just A Color.”

  1. angie says:
    September 29, 2009 at 10:47 pm

    Come on now “the greenest paint in the world?” Maybe you should rephrase your sentence.

  2. Brian says:
    October 21, 2009 at 1:32 am

    “Greenest paint in the world!” It may sound like an absurd statement, however base on Benjamin Moore’s track record they have consistantly lead the industry in the area of enviromental stewartship. Benjamin Moore and its commitment to the enviroment stands out in the paint industry. They have been a responsible corporation that has not needed legislation to act responsibly.

    Natura Interior Paint uses a patented Zero VOC tint system. This unique tint system gaurantees you always have a zero VOC paint available in any color. There is not another paint that is available in any color (Over 4,500 Colors) and can gaurantee Zero VOC’s. Some companies do have Zero VOC paints but have a very limited colors available (Usually less than 100 colors). Below is a time line of Benjamin Moore’s enviromental achievements and a link to there Green Promis Video.

    Benjamin Moore Green Promise

    A Brief Benjamin Moore Environmental Timeline

    1950s: Latex paint is introduced to the market. Original latex paint, an emulsion of plastic materials, was a byproduct of the research for synthetic rubber conducted during WWII.
    1960s: Benjamin Moore begins the elimination of lead from the formulations of its architectural coatings. The EPA, created in 1972, bans the use of lead in paints in 1978.
    1970s: Benjamin Moore eliminates mercury from its formulations. It will be several decades (1992) before the EPA bans the use of mercury in paints.
    1990s: Benjamin Moore introduces Pristine® (soon renamed Eco Spec®) paint, a 100 percent acrylic latex paint system that contains no solvents and is formulated to be the most eco-friendly product possible.
    2000s: Eco Spec is certified by Greenguard Environmental Institute for meeting GREENGUARD® Indoor Air Quality standards. Eco Spec earns Green Seal® certification from the independent, non-profit organization that identifies and promotes environmentally friendly products.
    2006: Benjamin Moore introduces Aura, a 100 percent acrylic paint matched with Benjamin Moore’s newly created waterborne colorant system that is both eco-friendly and performance enhancing.
    2007: Aura is certified by Greenguard Environmental Institute for meeting GREENGUARD® Indoor Air Quality standards.
    2008: Benjamin Moore Introduces 4 Paint lines that exceed Greengaurd & Leeds certification.
    2008: Natura is in the “Top Ten Green Building Products” By Building Green Inc.

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